FDA Warning Letters sent to Young Living doTerra: Don't Be the Distributor That Causes Your MLM Company to Receive a FDA Warning Letter.
On September 22, 2014 the Food & Drug Administration (FDA) sent out a warning letter to both doTerra and Young Living regarding how their essential oil products are being marketed to "diagnosis, cure, mitigation, treatment, or prevention of disease."
Wow... this can have devastating ramification for a company and its distributors.
About six months ago, Jason Wells actually predicted that their would be issues with the FDA based on how many distributors we saw making claims. It pains us to this happen, but the distributors brought it upon themselves, their MLM Company and their fellow distributors!
Look, over the last few decades MLM companies have done an amazing job at bringing health and wellness products into the mainstream and helping people live healthier lives. But, regardless of how great your product is, you cannot go around making product claims about how it will treat, cure or prevent a disease or illness. It's against the law and will get you in trouble.
I'm in a nutrition MLM myself and it drives me nuts to see all the pharmaceutical ads on T.V. touting how great their new drug is (with a list of side effects longer then this blog post!), while I'm very limited in what I can say about my products and nutrition. The rules drive me nuts, but again, it's the law! I strongly believe the law and how the FDA operates needs to updated, but it's stupid to ignore the rules and run around making these claims.
It's especially stupid to make claims, when you don't need to in order to grow your business. Jason Wells and I have built an MLM organization with thousands of distributors and thousands of customers, all without making product claims. We don't have a secret... we just use our "business common sense" philosophy and promote our products within the rules.
Not only do you need to learn how to promote your products with "business common sense", but so do other distributors in your company. You're all in the same boat together. Take a few minutes to read the the FDA warning letter to doTerra and the FDA warning letter to Young Living.
Make sure you look at the bottom of both the letters.The letter to Young Living lists the names of eight Young Living distributors and the letter to doTerra lists the names of four doTerra distributors. I feel really bad for those 12 distributors because I'm sure they feel horrible for being listed in those letters. I know for a fact that they are not the only distributors making product claims in those companies because I've seen many others making claims all over Facebook. These 12 people are the unlucky ones that cited in the letter. Personally, I think the real blame lies on the leaders in those companies and their legal compliance departments for not properly training people and cracking down on this nonsense.
For a minute, imagine that it's your name or one of your downline's names on the bottom of that FDA letter. How would that make you feel? It would be devastating on a persona level.
I don't want that to happen to you or your downline because every time a distributor is out there making a product claim or a company gets an FDA warning letter, it's another black eye for the entire MLM industry. I'm sure you've met your fair share of people who are automatically turned off to your product and will not even consider buying it, because it's MLM. This drives me nuts because some of the best products are marketed through the MLM distribution channel. Every time a person it turned into a "I'll never buy a MLM product" person, both you and I just loss another potential customer. Distributors making product claims isn't the only reason people won't buy MLM products, but it's one of the main ones.
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Our Customer Endorsement Course goes into great detail in helping you create a script and marketing process to get customers. It works, it plays by the rules, and you can feel pretty darn confident that your name won't end up at the bottom of an FDA Warning Letter!
If you purchase the course before October 1st, I'll personally work with you in creating an effective script, that is also within the rules. Once we have created the script, you'll feel incredibly confident in using it to grow your business. To date, I've had a 100% success rate of people going through the training and then using it to get customers. You won't see this deal mentioned on the website as it's an email only offer.
You'll get my personal help at no extra charge. I just really want to get our "business common sense" approach out to the industry and avoid more "I'll never buy MLM products" people! I'm sick and tired of this "making outrageous product claim" nonsense going on.
Get the Customer Endorsement Course by clicking here and I'll personally get in touch with you to help you out.
To building MLM with "Business Common Sense"
MLM Complete Package Co-Founder