How To Transition from Anti Suit Entrepreneur to Introducing Your Network Marketing Opportunity
As people have success with the leads generated from Anti Suit Entrepreneur marketing process we have setup, we are starting to get some questions that reference how to transition from Anti Suit Entrepreneur to introducing network marketing and ultimately the company you’re building.
First, lets recap real quick how an Anti Suit Entrepreneur lead would progress through the process. There is a passive process and an active process and both can run concurrently.
Passively, a person could be reading the book, following the Seminar Series we have done over the last six months, following our blog, YouTube, or podcasts. People that are passively learning about the Anti Suit Entrepreneur and the “Live Life on Your Terms” lifestyle are eventually put through the active, Three Step process below.
The Three Steps (you can review it by clicking here) consists of Step 1 (Book Trailer video which introduces the concepts), Step 2 (Snapshot video which covers the most important areas of the book we want people to focus on), and Step 3. Step 3 recommends they purchase the book, so your contacts may have already completed this. Once people have been exposed to those Three Steps, the next step in the process is the How We Started video.
The How We Started video (you can view it by clicking here) ties the concepts from the Snapshot video (Money Making Skills, Vested Mentor, and Community) and show people how a network marketing business provides those things. It draws a comparison between network marketing and franchises to put network marketing in a perspective that even the most skeptical people can understand.
So, that brings me to the point of this writing which is how to transition from the How We Started video to introducing your company.
Step 1: Find out if they watched the video before you appointment.
Did you get a chance to watch the How We Started video?
If yes, then proceed to Step 2. If not, reschedule an appointment and send them back to the video.
Step 2: Determine if they paid attention during the video.
So what’s your take on video? What did you get from it?
If it’s clear they didn’t really pay attention to the video or didn’t watch it, then send them back to it and reschedule this appointment.
If they did watch it, move to Step 3.
Step 3: Figure out their experience with network marketing.
Ok, in the video, Jason and Chris discuss how the network marketing business model assisting them in getting started on living life on their terms? Have you ever had experience with network marketing or know anyone that has built a network marketing business?
Now this step is where you rooting out potential objections or concerns over network marketing, because a lot of people have tried network marketing or know someone that has tried network marketing and 99% of the time, it doesn’t end up going well.
If you don’t know how to dig down and asking questions, answer questions, and handle objections, then you need to review our Communication Course.
Step 4: Ask the question to determine their level of interest at this point.
Can you see how a network marketing business can help you get the time and money you need to Live Life on Your Terms?
Again, this question can root out more objections that may be coming up for them. Most contacts don’t share what they are thinking until you start to ask them. Understand that this question lets you see where they are coming from and gauges their level of interest.
If they say aren’t sure it will or they say no and basically give you a “luke-warm” answer, then you need to dig. A suggested question:
Listen, I understand when we are venturing on something new, there are concerns, fears, or just generally the thought: Can I do this? So tell me what you’re thinking right now and don’t hold anything back. I am here to help.
If you get a positive answer from them, then it’s time for Step 5.
Step 5: Ask the question to determine their level of interest at this point.
Now understand that since I don’t know what company you’re in and how or what you use to introduce your company, this part is left up to you, your upline, and/or your company how to Introduce (step discussed in the Communication Course) your company.
We have a website that Access Code driven (over 10 years ago, we pioneered the online technology of tracking what our contacts review and don’t review by providing an Access Code that 1) gives them access to information, 2) lets our system know what they have looked at). We present our company through that fashion.
We set a Follow-Up (step discussed in the Communication Course) time which consists of having them to look at the information on our company and then meeting at a time to get their questions answered.
We move them into the Close step (step discussed in the Communication Course) once we have handled any objections, questions or concerns. The Close step consists of final questions they have and this often includes how to get started, what it costs, etc. This can be done in the first Follow-Up call or completed in a second appointment that we have refer to as a Closing appointment. Often times, leaders use three-way calls at this point until their downline are capable of closing.
Understand that when you get to the Follow-Up and Close steps you’ll be presented with many questions both on network marketing and your company. You need to be prepared to answer them and know how to ask questions to get down to what the concerns of your contacts. People do not get this far in the process and say “no,” because they aren’t interested. They say “no,” because they have a concern that is unaddressed.