MLM Training: Are You Building a Glass House?
What businesses have more stores or franchises than customers?
I can't think of any...except for the network marketing industry.
Stop and think about this for a minute, because this concept could be the difference between building a glass house with MLM and building a long term income.
Here's a very simple question that you will give the answer: Do you have more customers or distributors in your organization?
If you answered more distributors, then you may be building a glass house.
Many leaders and training courses around the MLM industry never mention customers as part of building a business. If customers are mentioned, it's usually in an after-the-fact manner to get someone if they first turn down the business opportunity. It's all about "recruiting, recruiting, and recruiting in order to build a big income." Yes, recruiting is an important component to building a business, but so is getting customers!
"But my downline are my customers!" No, they are not. They are your salesforce. What happens when that person stops building or doesn't make money, do they stay on the products? Usually no. If they are taking the products with the hopes of making money, then they are not real customers! A real customer takes the product because they want the benefit of the product.
Now I'm not saying that one cannot build a successful business through just recruiting. But building a business with a strong customer focus is much more duplicatable then a business focused recruiting. I've trained my fair share of distributors and I can tell you that it's much easier to teach someone how to sell a the product (assuming you have a good one) then it is to sell the business opportunity. As new distributors sell products and get customers, they gain confidence and start believing in themselves and that they really can build a strong business! This new confidence then comes across to people and helps with recruiting new distributors.
Yet, I talk with other distributors around the industry who only focus on recruiting and they complain to me about having little duplication and that their new distributors are quitting within the first 60 days. One of the main reasons this happens is because people are not having success with the "recruit, recruit, and recruit", mentality. Very few people can do that.
You can keep doing that (which in my mind is the equivalent of punching the wall trying to get into the next room rather then using the door) or you can build with "business common sense" by getting customers.
To Jason Wells and I, having more customers than distributors is just "business common sense," but to many people, it's a paradigm shift. If you want to incorporate "business common sense" into your business and not build a glass house, then do these two things:
- #1 Read "The Complete Networker: Building Networking Marketing with Business Common Sense" to learn about our unique business building style.
- #2 Learn how to get customers with our Customer Endorsement training course.
You've heard the quote, "People who live in a glass house should not throw stones." It's good advice. Here's the problem when it comes to glass houses and your MLM business: Someone will throw a stone (more likely dozens and dozens of stones) at some point in the future. Most likely they will not be directed at your personally, but your company as a whole.
In my 10 year career with my company, I've been through two experience where people didn't just throw stones, but rather 500 pound boulders! The company survived, but I saw many leaders' glass houses shatter into thousands of pieces, along with their income!. Quite a few of those people had to go back into the work force or move onto something else. Fortunately, I built a solid business. My business got some dings and dents, but that was about it.
Are you building a glass house with MLM?
MLM Complete Package Co-Founder
P.S. I'm still surprised at how many MLM companies lack a customer program and actually require people to sign up for the business! This has trouble written all over it. If your company doesn't have a customer program, you need to really think about this topic. For more details, read "How To Choose a Network Marketing Opportunity: Your Next and Last Network Marketing Opportunity".